Blogging has a tremendous effect on SEO. The more quality content that comes out of a website, the better it is for search engines. The primary reason is partially because every Search Engine wants to tag things that are relevant for a particular keyword. For something to be relevant is not ‘general’,but it means unique.
4 Blogging Tips
1-Bolds and Italics. Always use your bolds and italics to customize blog posts.
2-Sub Titles. Subtitles are great for SEO rankings.
3-Color. Use a different color for your H1 Tag.
4-Share. Share your blog on social media to gain popularity.
Using a wordpress blog as a second directory is the best way to start blogging on your company without changing your homepage for blog use.